"If ‘brand experience’ becomes a fashionable buzzword that distracts marketers from fundamental brand truths, it risks doing more harm than good" | via @warceditors https://t.co/TBx7Tk8IPv #branding #strategy #accountplanning 0 atbildes

	Zigurds Zakis (2019-10-09 11:38:21) @twitter	"If ‘brand experience’ becomes a fashionable buzzword that distracts marketers from fundamental brand truths, it risks doing more harm than good" | via @warceditors https://t.co/TBx7Tk8IPv #branding #strategy #accountplanning