Our latest Baltic Media Health Check is out! This year, we looked into how media companies across the Baltic countries of Estonia, Latvia and Lithuania have been reacting to the unexpected drop in revenue caused by C19. The full report available here: https://t.co/mrbawjMxJF https://t.co/iU7bDSMx 7 atbildes
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Aija Krūtaine (2020-11-26 13:47:27) |
Our latest Baltic Media Health Check is out! This year, we looked into how media companies across the Baltic countries of Estonia, Latvia and Lithuania have been reacting to the unexpected drop in revenue caused by C19. The full report available here: https://t.co/mrbawjMxJF https://t.co/iU7bDSMx | |
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Aija Krūtaine (2020-11-26 13:49:02) |
In short, the challenges that the Baltic media companies faced were similar and costs cuts were inevitable, however, there was a slightly different focus in each country, partly because of the financial situation of media there. In Lithuania, media companies are profitable --> | |
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Aija Krūtaine (2020-11-26 13:51:38) |
-> and as a result more companies there commited to protect their employee jobs and wages, and would rather loose some profitability. In Estonia, the focus was on digital transformation and organizational change, reorganizing the ways of working. | |
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Aija Krūtaine (2020-11-26 13:55:26) |
Meanwhile in Latvia, the financial situation of media companies is worse than in neighbouring countries. In 2019, 9 of the 15 media houses owning most popular media outlets suffered losses. Another crisis was not what it needed. | |
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Aija Krūtaine (2020-11-26 13:56:53) |
Yet, in Latvia media got highest support of all three countries from the state, and particularly for content production and other related expenses. Though it did not compensate in full the losses media suffered, it did give some breathing space. | |
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Aija Krūtaine (2020-11-26 13:58:53) |
Besides the strategies the media implemented to survive during the pandemic, the report is also exploring the media's endeavours introducing paid content products. We asked 9 media companies about their approach, pricing and future plans. https://t.co/tmXmgqLksk | |
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Aija Krūtaine (2020-11-26 14:05:31) |
A very big thanks to all the authors @PiretReiljan @te_anastasija @alastovska @DzinaD @MFridrihsone and Miglė Krancevičiūtė. And also a big thanks to all the executives who were open in discussing their challenges and strategies with us. | |
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Aija Krūtaine (2020-11-26 14:14:15) |
P.s. here's https://t.co/a4MxSXFCyO the recording of the presentation and the following discussion about the Baltic media market with Latvian Advertising association's board member @marisnaglis, TVNET Group's board member Zane Bārtniece and President of the EFJ @mogensbb | |